You’ve heard the old phrase “A picture is worth a thousand words”, but in landlord terms, that picture often translates to cold hard cash. For many landlords, a one month vacancy can cost hundreds or even thousands of dollars. Including pictures in your apartment listings will dramatically increase the number of renters interested in your apartment. You’ll also only receive calls from tenants who are truly interested in your apartment’s unique set of features, rather from all the rest who only want to see more detail than the listing provided. The more renters you manage to interest in your apartment, the sooner the rent checks will start rolling in.
Try these tips to get some extra nice apartment photos:
Plan for Natural Light
Put some thought into when the apartment will get the most sunlight. The more sunlight available to you when you photograph the space, the less you’ll rely on your flash. A camera flash can often make your photos look either washed out or give them a yellowish hue common of artificial lighting. Natural light will make your apartment look light, airy, and well, natural.
Nothing turns off a renter like a photo of a cluttered or dirty space.
Try Exciting Angles
When you’re looking through the view-finder on your camera, experiment with standing high on a chair, or squatting low to the floor, to achieve a view of the room with more of its features included in the shot. Alternatively, if you’ve got the budget, invest in a wide-angle lens. A wide-angle lens will help bring all the details of a room into one shot, and will result in beautiful, professional-looking photos that are sure to wow apartment seekers.
Highlight unique details!
Is there something about your apartment that makes it stand out from the rest? Nice landscaping, a fireplace, a spiral staircase, stainless steel appliances, or any number of other features can really bring life to your advertisement when included in the photos. Don’t limit your photos to just the bedroom, bathroom, and kitchen. If there’s a big closet, snap a photo to add more visual interest to your advertisement. Just remember not to go overboard! You want to make sure that there’s a good variety of images, but you don’t need more than 2 or 3 photos of each room at a maximum.
Highlight Fixtures and Fireplaces with Night Photography
Light fixtures and fireplaces can look especially stunning at night. If your unit happens to have either beautiful light fixtures, or a fireplace, you can highlight these features by turning them on and taking their photo at night. You can even try capturing the glow of your fixtures from the street, looking in, to create the sense that the apartment is a cozy place to come inside to on one of Rochester’s many cold nights.
In Rochester, NY and the surrounding Metro area, there are several places that allow photos with apartment listing:
- Newdigs.com – When it comes to adding lots of photos, Newdigs is your best option. Okay, we’ll admit we’re a little biased here, but we dare you to tell us differently once you try it for yourself. Newdigs allows for unlimited photographs with all of their listings. Newdigs is free for any apartment of less than 25 units. (For buildings with 25 units or more, Newdigs is free until the end of the year. In 2011 they will begin charging $95 per month.)
- Craigslist.org – Craigslist is extremely popular because it is free, but landlords have to be selective about which photos you post, as only 4 are permitted per advertisement. The free advertisement also offers a very large amount of text, sufficient for any apartment advertisement. You just need to re-post your listing every 48 hours to keep it relevant.
- RentRochester.com – Like newdigs, Rent Rochester is a locally based company. They allow for several photos with their $35 per month, per unit advertisements.
- Rent.com- Rent.com’s solution for the small landlord allows for one photo per one month advertisement. Actually, we should say it requires one photo, as it will not allow a landlord to continue with their advertisement until they add their one photo. They tried charging $15 per lead every time an apartment seeker contacts them regarding your advertised apartment, but it does not appear to have gone over well. Recently they changed to a flat $150 for a 60 day listing.
- Apartments.com – Basic advertisements, $100, do not allow for a photo, but adding $5 in order to upgrade to an “Enhanced” listing is well worth it in order to include up to 20 photographs.